Now more than ever Name, Image and Likeness (“NIL”) or publicity rights matter. Once banned by the NCAA and reserved largely for the rich and famous, in the age of social media where every person including NCAA student athletes has the ability to become his or her own brand and profit, commercial exploitation of NIL can come into play in almost anyone’s life.
These rights are based on a person’s right to privacy and protect individuals by preventing the unauthorized commercial use of someone’s likeness, image, or persona. Only one person should have the right to license your very identity for commercial purposes: you.
The attorneys at PARRON LAW ® are quite simply the best in the country at navigating the complexities of publicity law. The sheer number of outlets, whether online or traditional, through which your publicity rights can be infringed is daunting. It seems as if every day we hear about someone’s personal image being misappropriated and spread like wildfire across the internet. This is why, no matter who you are, you need PARRON LAW ® on your side.
We can help you establish your identity as an exclusive trademark and will stand in your corner against anyone who violates that trademark through intrusion, appropriation, unreasonable publicity or false light.
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- What are NIL and publicity rights?
- NIL and publicity rights are your legal control over how your name, image, likeness, voice, and persona are used commercially. They let you license your identity for endorsements, merchandise, and media, and stop others from cashing in on it without permission. We help clients register, license, and enforce these rights so the value of their persona stays with them.
- When do I need a publicity rights lawyer?
- You need a publicity rights lawyer whenever your identity is being used to sell something, or being used without your consent. That includes endorsement deals, NIL agreements for athletes, AI-generated likenesses, and unauthorized ads or merchandise. We draft the licenses that get you paid and send the demands that shut down the misuse.
- How does PARRON LAW protect a client's name, image, and likeness?
- We treat your persona as a licensable asset and build the contracts and enforcement strategy around it. We negotiate NIL and endorsement deals, add likeness and AI-cloning protections to agreements, and pursue infringers who use your identity without authorization. Most engagements begin with an online consultation to assess exposure and opportunity.