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YouTube Launches Audio Ads and Ad-Targetable Music Lineups, Taking Aim at Spotify

YouTube claims to be the world’s biggest jukebox — and now it wants to wring more ad dollars from the platform’s music fans. The video giant is launching 15-second audio ads, the first format designed to reach YouTube users who listen to music or podcasts ambiently (i.e., in the background). YouTube also is introducing the […]

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