WPP Will Combine Big Agency Grey With AKQA, Drop Storied Name
- November 11, 2020
- Brian Steinberg
- No comments
The end of Madison Avenue’s Grey Global is being displayed in black and white. British advertising giant WPP said it would combine the large advertising agency with the digital-marketing company AKQA, the latest in efforts by CEO Mark Read to streamline the company as more consumers adopt mobile and digital technologies and spend more time […]
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