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ViacomCBS Upfront Recap: More Emphasis on Mountain of Content, as Individual Networks are Downplayed

ViacomCBS has spoken. The conglom leaned into what it deemed its “beautiful ecosystem” of “premium content” in a upfronts presentation that opened with “Survivor” host Jeff Probst leading ViacomCBS stars on a faux “Celebrity Survivor Casting Special.” Leaning in on the idea of synergy inside the ViacomCBS, this year’s presentation made no real distinction between […]

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