Variety Marketing Visionary Award Winners at Universal Pictures Look Back on a Year of Bold Moves
- November 18, 2020
- Andrew Wallenstein
- No comments
Over the course of the global pandemic, Universal Pictures was the first studio to bypass theaters and release select films via streaming, strike the only deals with major exhibitors to shorten the theatrical window, and introduce a new hybrid window that straddles theaters and homes. That’s why 2020 will be remembered as a year full […]
Leave a Comment