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TV’s ‘Historic’ Upfront Secret: Primetime TV Sees Exodus of Ad Dollars

ViacomCBS CEO Bob Bakish in early June predicted this year’s upfront ad-sales session would be “off the hook” for his company, and, in general, the media industry. And it was — but perhaps not in the way many executives would like. Big entertainment conglomerates ranging from WarnerMedia to NBCUniversal have called this year’s haggle with […]

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