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Pepsi Will Cut Super Bowl Ads For Flagship Soda to Focus on Halftime Show

Pepsi won’t sit out the Super Bowl, but some of its commercials will. The beverage giant, one of the biggest and most reliable sponsors of the annual football extravaganza, is benching traditional Super Bowl ads for its flagship soda. Instead, says Todd Kaplan, Pepsi’s vice president of marketing, “we are going to double down on […]

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