News

News, Press, Articles & Job Postings

Omnicom Group Strikes Data Pact With InfoSum

Annalect, the data and analytics division of advertising holding company Omnicom Group, has struck a pact with data technology firm InfoSum, the latest in a recent series of maneuvers to provide advertisers with a broader range of information about consumers. Under terms of the agreement, Annalect will gain access to a range of data sources […]

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.