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Nielsen Plans TV-Ratings Shake-Up With Addressable Ad Measurement

Nielsen, the king of media measurement, intends to extend its yardstick a little further. The data company, whose tabulation of TV audiences forms the bedrock of negotiations for billons of dollars of advertising each year, intends to add viewership data from DirecTV and Dish set-top boxes and Vizio smart TV’s into its national currency – […]

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