Nielsen Plans TV-Ratings Overhaul by 2024 With Focus on Multi-Screen Audience
- December 8, 2020
- Brian Steinberg
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Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system that examines how many impressions a show or commercial makes across a broader panoply of video windows that might include […]
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