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Nickelodeon Plans a Kids Upfront That Really Is For Children

Many kids love to watch TV, but have little desire to learn the intricacies of the business behind it. Nickelodeon aims to change that dynamic. The ViacomCBS kids-media giant will host a showcase on March 18 at 4 p.m., all part of the advertising-sales session known as TV’s “upfront” market.  The presentation aims to lure […]

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