NBCU Taps PayPal to Help Spur TV Audiences to E-Shop
- November 9, 2020
- Brian Steinberg
- No comments
Will legions of remote-wielding TV viewers start to think of their set-top box or broadband hub as a kind of shopping cart? NBCUniversal struck a partnership with PayPal that it says will make the relatively new concept of buying items suggested by TV programs easier and quicker, part of a growing bid by the Comcast-owned […]
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