NBCU Plans to Close Window on Buying Local TV Ads Via Traditional Ratings
- February 23, 2021
- Brian Steinberg
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One of the nation’s most prominent TV companies intends to — finally — stop selling local commercials based on long-used TV ratings. NBCUniversal announced in 2019 that planned to shift all transactions for local ad campaigns to impressions-based deals, but granted additional time to certain clients and agencies who needed to evaluate what the move […]
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