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NBCU Chief Jeff Shell Says Film Industry Needs to Cater to At-Home Consumers

When the coronavirus pandemic lifts, NBCUniversal expects to aim its movies at two very different groups of audience. Jeff Shell, the CEO of the large Comcast unit, expects a chunk of consumers to rNBeturn to movie theaters, emboldened, perhaps, by the chance to attend communal events outside their homes once again. But he also believes […]

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