NBCU Chief Jeff Shell Says Film Industry Needs to Cater to At-Home Consumers
- December 8, 2020
- Brian Steinberg
- No comments
When the coronavirus pandemic lifts, NBCUniversal expects to aim its movies at two very different groups of audience. Jeff Shell, the CEO of the large Comcast unit, expects a chunk of consumers to rNBeturn to movie theaters, emboldened, perhaps, by the chance to attend communal events outside their homes once again. But he also believes […]
Leave a Comment