Maoyan Looks to Strong Chinese New Year Holiday Box Office (EXCLUSIVE)
- February 10, 2021
- Patrick Frater
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More than 80% of movie tickets in China are sold online or via mobile device, one of the world’s highest penetration rates. That gives the country’s ticketing agencies unusually accurate insight into audience behavior and film tracking. After the early part of last year was wiped out by the coronavirus, how strong is the theatrical […]
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