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Brazil’s Globo Banks on Light, Escapist Telenovelas to Lift Pandemic Blues

Brazil’s Globo, Latin America’s biggest media company, presented a new lineup of feel-good telenovelas at its MipCancun Online Plus showcase Tuesday as an antidote to the raging global pandemic. Citing a World Health Organization (WHO) survey, Globo sales manager Pablo Ghiglioni noted that the Covid-19 outbreak and subsequent restrictions have “impacted society’s well-being.” “Since the […]

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