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Barstool Sports Tests Long-Form Programming With Deion Sanders Docuseries

Barstool Sports, the rowdy sports-information empire with a knack for smack talk, is getting into longer-form programming. The company intends to launch “Coach Prime,” a documentary series that will follow Deion Sanders in his first season as head coach of the Jackson State Tigers, while calling attention to Historically Black College and Universities. Barstool will […]

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