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Walmart Taps Sofia Vergara, Jamie Oliver, Patti LaBelle for Interactive Cooking Shows on E-Commerce Hub

Walmart whipped up a new recipe that bakes content, commerce and celebrity into an interactive-video shopping site. The retailing giant on Thursday officially launched Walmart Cookshop (cookshop.eko.com) together with interactive-video company Eko. The site is stocked with 22 how-to cooking episodes with chefs and celeb hosts, including Sofia Vergara and her son, Manolo (pictured above), […]

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