News

News, Press, Articles & Job Postings

Interpublic’s Mediabrands Vows to Raise Ad Budgets for Black-Owned Media by 2023

Big advertisers like General Motors and Target say they intend to pay more attention to Black-owned media outlets. Now Interpublic Group, one of the nation’s biggest advertising companies, intends to follow suit. Interpublic’s large Mediabrands media-buying unit said Friday it expected to spend “a minimum of 5%” of its clients’ ad budgets in Black-owned media […]

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.