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Interpublic’s Mediabrands Vows to Raise Ad Budgets for Black-Owned Media by 2023

Big advertisers like General Motors and Target say they intend to pay more attention to Black-owned media outlets. Now Interpublic Group, one of the nation’s biggest advertising companies, intends to follow suit. Interpublic’s large Mediabrands media-buying unit said Friday it expected to spend “a minimum of 5%” of its clients’ ad budgets in Black-owned media […]

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