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From Upfronts to NewFronts, Madison Avenue Faces Its Post-COVID Future

From the NewFronts to the upfronts, brands are jockeying for position to claim the infusion of advertising dollars coming back into the marketplace in 2021. The rebound is being fueled by Americans shaking off the pandemic, according to Brian Wieser, global president of business intelligence at media-buying giant GroupM. “We have a lot of juiced-up […]

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